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Advertising Research at NEiA

 

1. Getting Started
2. Explore the Stacks for Books
3. Search for Books & DVDs in our Library
4. Magazines: What's New in the Industry?
5. Tools

 

Getting Started

Reference materials help you:

• - Choose a topic
• - Get a quick overview
• - See how a topic is related to other topics

Interactive Advertising Source: The Marketing Professional's Complete Source for Interactive Media and Marketing Opportunities - Ref HF 5905 .S746 2008 - Where to market on the internet. Also see "Radio Advertising Source" (Ref HF5905 .S74 2010) and "TV and Cable Source" (Ref HF 5905 .S745 2010).

Lifestyle Market Analyst - Ref HF 5905 .S747 - Analyze geographic markets in terms of demographics like age, marital status, income level, and hobbies, and locate magazines and direct mail lists targeted to these different groups. Also see "The American Marketplace: Demographics and Spending Patterns" (Ref HF5415.33.U6 A4 2005) and "Who's Buying by Age" (Ref HF5415.33.U6 W45 2008).

Plunkett's Advertising and Branding Industry Almanac 2010- Ref HF5805 .P58 2010  - Profiles on top advertising companies, with statistics and trends (e.g. "Google dominates online video advertising") in marketing, advertising, branding, online and media strategies, and consulting. Good for market research, strategic planning, employment searches, contact list creation, and financial research.

 

Explore the Stacks for Books

Books are organized by subject using a system of call numbers. A fun way to see what's in the library can be to go straight to the shelves! Look in three places:

• Reference stacks
• Main collection
• Oversize section

• • HF5801 through HF6182 Advertising
    HF5410 through HF5415 Marketing, Consumer behavior
    NC997  through  NC1003 Commercial art

  • 
    

Search for Books & DVDs in our Library

• Know what you want?
• Ready to get specific?
• Already have a topic in mind?

Search our catalog

Use one or two of these keywords to find books & DVDs relevant to your topic:
advertising, marketing, consumer behavior, commercial art.

 

Magazines: What's New in the Industry?

Stay current: grab a magazine off the shelf! For example:

• Advertising Age
• Adweek
• Best in Advertising
• Graphis Photo Annual
• Journal of Advertising
• Mediaweek

 

Tools

Here are some eResources that are great for Advertising:

CultureGrams (access through the eResources page)
Information covering 200 countries, all fifty United States, and all Canadian Provinces

Getty Images (access through the eResources page)
Royalty-free stock photography and footage

Market Research (access through the eResources page)
Market research reports used by industry professionals

Mergent (access through the eResources page)
Company profiles and financial data

Proquest (access through the eResources page)
Full-text access to  articles in 25000 journals, magazines, and newspapers